Eternal Space an online cemetery has died
The first virtual online cemetery Eternal Space is no more. Online memorials have been around for a while but an an online virtual cemetery is quite a leap forward. It is a great concept and will become realityin the near future.
Marketing to funeral directors may have not been the best idea or business plan. Funeral Directors have been slow to accept the internet or change.
Choosing the right target market is the key to any business.
‘If you are wondering who EternalSpace is, they are the start-up company who blew through millions of dollars to launch a online memorial/virtual graveside site that was open for business for 30 days before investors pulled the plug. I received a call from the company’s Vice President last week explaining the situation……..
Although EternalSpace got great online and offline press this was not enough for investors.
even with fair warning, the investors and leaders of the company couldn’t grasp the fact that the funeral industry is much slower to accept new product and introduce that product into the arrangement room or to client families than other industries.
So, like anyone who expects outragous returns on millions of dollars they invest, the investors freaked out and cut off funding when the product didn’t spread like wild fire through the industry right away. I mean the thousands of dollars they spent on ads in the
publications just came out last week.”
More: See Blog post at this site.
Internet Afterlife or Cartoon in a Cartoon Grave Yard?-YourFuneralGuy
Funeral industry|Funeral Blog by Your Funeral Guy.
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